ABI FADEL SHOP
Robert has been running his clothes and linen shop for the past forty years. Despite never having had a proper window display or an official name, the shop is affectionately known by generations of customers as "Abi Fadel", after Robert's surname.
When it was time for our team to create a window display, we felt that it was time to celebrate the established name people have given the shop in recognition of its owner.
We also wanted to showcase the items sold in the shop, so we designed his surname in geometric Arabic script using wood, which allowed us to hang the structure and use it for product placement.
With Reema Ayoub, Chantal Kassarjian and Sami Karam.